Language: English
Created by: Dr. José Prabhu J
Rate: 4.3 / 36 ratings
Enroll: 6,591 students
What you’ll learn
- Analyze case studies to illustrate the application of different marketing strategies in real-world scenarios.
- Develop basic skills in using digital marketing tools such as SEO, SEM, and social media platforms.
- Evaluate the role of storytelling in branding and its impact on consumer perception.
- Implement CRM strategies to improve customer retention and lifetime value.
- Measure the effectiveness of marketing campaigns through key performance indicators (KPIs) and metrics.
- Compare and contrast marketing approaches across various industries such as retail, healthcare, and technology.
- Analyze legal frameworks that govern advertising, privacy, and consumer protection in marketing.
- Execute marketing campaigns effectively through budgeting, resource allocation, and timeline management.
Requirements
- Basic skills and Ideas of Marketing for Startups, Nonprofits, B2B and B2C !
Description
Master Course : Marketing for Startups, Nonprofits, B2B and B2C
Embark on a comprehensive journey through the dynamic landscape of modern marketing with our in-depth course, designed to equip you with essential skills and strategies. Starting with Module 1, “Introduction to Marketing Strategies,” you’ll delve into foundational concepts such as market segmentation, where you’ll explore demographic, psychographic, behavioral, and geographic segmentation strategies through real-world case studies. You’ll master the art of setting SMART marketing objectives aligned with business goals, ensuring your efforts are Specific, Measurable, Achievable, Relevant, and Time-bound. Additionally, you’ll uncover the critical role of marketing research, learning to conduct qualitative and quantitative analyses and perform competitive assessments to inform strategic decisions.
Moving into Module 2, “Digital Marketing Fundamentals,” you’ll immerse yourself in the realm of digital outreach. From optimizing websites for SEO success to crafting compelling social media strategies across various platforms, you’ll gain practical insights into content planning, PPC advertising, and leveraging tools for SEO metrics and ROI analysis. Whether you’re navigating Google Ads or managing campaigns on social media, you’ll acquire the skills to drive digital engagement and enhance brand visibility effectively.
In Module 3, “Content Marketing and Branding,” you’ll explore the nuances of brand identity development and content strategy formulation. From defining brand positioning to creating diverse content types such as blogs, videos, and infographics, you’ll learn to deploy these assets across strategic distribution channels. Gain expertise in influencer and affiliate marketing, where you’ll identify key industry influencers, negotiate partnerships, and measure campaign impact to maximize brand reach and engagement.
Throughout the course, you’ll also delve into customer relationship management (CRM) strategies in Module 4, master marketing analytics and A/B testing in Module 5, explore tailored marketing approaches for different industries in Module 6, and address legal and ethical considerations in Module 7. By the conclusion of Module 8, “Strategic Marketing Planning and Execution,” you’ll be equipped to develop comprehensive marketing plans, execute integrated campaigns, and evaluate success metrics, ensuring you can drive impactful marketing initiatives in any organizational context.
Whether you’re a marketing professional seeking to enhance your skills or an aspiring marketer aiming to enter the field, this course provides a robust foundation in contemporary marketing strategies, empowering you to navigate the complexities of today’s competitive market with confidence and expertise. Join us and embark on a transformative learning experience that will propel your career forward in the dynamic world of marketing.
In this master course, I would like to teach the 8 major topics:
Module 1: Introduction to Marketing Strategies
Module 2: Digital Marketing Fundamentals
Module 3: Content Marketing and Branding
Module 4: Customer Relationship Management (CRM)
Module 5: Marketing Analytics and Measurement
Module 6: Marketing Strategies for Different Industries
Module 7: Legal and Ethical Considerations in Marketing
Module 8: Strategic Marketing Planning and Execution
Enroll now and Learn today !
Who this course is for:
- All UG and PG Business, General Management, Marketing, IT & Entrepreneurship Students
- Interested students to learn about the concepts of Marketing for Startups, Nonprofits, B2B and B2C.
