Design Thinking Masterclass

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Language: English
Created by: Govind Kumar, Sai Acuity Institute of Learning Pvt Ltd Enabling Learning Through Insight!
Rate: 4.7 / 2 ratings
Enroll: 3,109 students

What you’ll learn

  • You will understand how they can pursue an innovation journey or how to develop a new product or service using the design thinking framework.
  • You will understand that Design Thinking is an approach used for practical and creative problem-solving.
  • You will learn that Design Thinking is extremely user-centric, It focuses on humans first and foremost, seeking to understand people’s needs and come up with effective solutions to meet those needs.
  • Empathy provides the critical starting point for Design Thinking
  • You’ll gather all of your findings from the empathise phase and start to make sense of them: what difficulties and barriers are your users coming up against? What patterns do you observe? What is the big user problem that your team needs to solve? By the end of the define phase, you will have a clear problem statement.
  • You will learn that the third phase in the Design Thinking process is where the creativity happens, and it’s crucial to point out that the ideation stage is a judgement-free zone!
  • You will get clarity that the fourth step is key in putting each solution to the test and highlighting any constraints and flaws
  • You will understand that the results of the testing phase will often lead you back to a previous step, providing the insights you need to redefine the original problem statement or to come up with new ideas you hadn’t thought of before

Requirements

  • None

Description

What is Design Thinking?

Design Thinking is an approach used for practical and creative problem-solving. It is based heavily on the methods and processes that designers use (hence the name), but it has actually evolved from a range of different fields — including architecture, engineering and business. Design Thinking can also be applied to any field; it doesn’t necessarily have to be design-specific.

Design Thinking is extremely user-centric. It focuses on humans first and foremost, seeking to understand people’s needs and come up with effective solutions to meet those needs. It is what we call a solution-based approach to problem-solving.

What is the purpose of Design Thinking?

Now we know more about how Design Thinking works, let’s consider why it matters. There are many benefits of using a Design Thinking approach — be it in a business, educational, personal or social context.

First and foremost, Design Thinking fosters creativity and innovation. As human beings, we rely on the knowledge and experiences we have accumulated to inform our actions. We form patterns and habits that, while useful in certain situations, can limit our view of things when it comes to problem-solving. Rather than repeating the same tried-and-tested methods, Design Thinking encourages us to remove our blinkers and consider alternative solutions. The entire process lends itself to challenging assumptions and exploring new pathways and ideas.

Design Thinking is often cited as the healthy middle ground of problem-solving — it is not steeped wholly in emotion and intuition, nor does it rely solely on analytics, science and rationale; it uses a mixture of both.

Another great benefit of Design Thinking is that it puts humans first. By focusing so heavily on empathy, it encourages businesses and organizations to consider the real people who use their products and services — meaning they are much more likely to hit the mark when it comes to creating meaningful user experiences. For the user, this means better, more useful products that actually improve our lives. For businesses, this means happy customers and a healthier bottom line.

Design Thinking is both an ideology and a process, concerned with solving complex problems in a highly user-centric way. In this course, we’ll give you a detailed definition of Design Thinking, illustrate exactly what the process involves, and underline why it matters: What is the value of Design Thinking, and in what contexts is it particularly useful? We’ll also analyze the relationship between User Experience Design and Design Thinking.

We also cover in this course how an individual or an organization can innovate and design products or service using the 5 step design thinking methodology.

Who this course is for:

  • Product Managers, UI/UX Designers, Innovation Managers, Improvement Managers, Students, Senior Management

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