Created by: Dekker Fraser, MBA, Jyra Galosmo
Rate: 4.5 / 341 ratings
Enroll: 32,474 students
What you’ll learn
B2B Content Strategy
B2B Content Marketing
Experience in B2B
Learn how to get more customers in this groundbreaking, definitive course on B2B copywriting and content marketing.
Master the art & science of copywriting to push people down your funnel to become active, paying customers, instead of just “leads.” Generate pipeline revenue and serious financial results instead of inflating vanity metrics, such as captured “emails” that never convert into paying customers. This is the ultimate course on B2B copywriting and content marketing!
Learn how to…
- Develop a full-funnel B2B content marketing & copywriting plan
- Write copy that changes people’s minds and gets them to buy your product
- Nurture leads so they actually become paying customers
- Write proven and effective ads for LinkedIn and other copywriting channels
- Write persuasive headlines that persuade people to do what you want
- Acquire new customers
- Avoid common B2B content marketing & copywriting mistakes
- Mimic successful, proven ads for lead generation and nurturing
I will reveal…
- My SPF framework for high-level copywriting
- How to apply persuasive marketing psychological principles
- Map copy to stages of awareness and funnel progression
This course is for business-to-business copywriting contractors, marketing managers, entrepreneurs, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500. This does NOT, however, apply to people looking for a course on search-engine optimization (SEO).
I’ll show you examples of…
- Lead generation ads and copywriting
- Lead nurturing ads and copywriting
- Copywriting case studies
- Email copywriting
- Copywriting to generate meetings for the sales team
Let’s get copywriting!
Who this course is for:
- B2B Marketers
- Content Writers