Language: English
Created by: Anton Voroniuk
Rate: 4.5 / 659 ratings
Enroll: 110,027 students
What you’ll learn
- The fundamentals of web analytics, including its principles and objectives
- The importance of Key Performance Indicators, and how to track them
- Mastery of your website’s Google Analytics 4 setup
- Ability to craft an intuitive Google Analytics 4 interface
- Setting up Google Tag Manager to track custom events and conversions
- Effective data analysis through segmentation and filtering
- Navigating standard reports and custom reports in Google Analytics 4
- Advanced analysis with GA4 Exploration
- Expert setting of the e-commerce block
- Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console
Requirements
- Basic knowledge of digital marketing is desirable, but not required
- It is recommended to have a website to execute the steps taught in this course
- Completion of all practical tasks increases the effectiveness of the course
Description
In today’s digital age, the Internet’s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.
Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company’s digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, don’t hesitate to join us and embark on this transformative learning journey today!
IN OUR COMPLETE WEB ANALYTICS TRAINING, WE’LL BE DIVING DEEP INTO:
- What is web analytics and why is it needed?
- Aligning business goals according to the Smart-methodology
- Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etc
- An overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)
- Mastery of essential skills for becoming a sought-after Web Analytics professional
- Analysis of differences between Google Analytics 4 and Universal Analytics
- Benefits of using Google Tag Manager
- An overview of the main elements of the Google Analytics 4 user interface and the report library
- Increasing data accuracy by removing internal IP data from Google Analytics 4 reports
- Setting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom events
- Conversion tracking with Google Analytics 4
- Audience targeting with Google Analytics 4
- Working with the URL Builder tool
- Customizing Standard and Custom reports in the Google Analytics 4
- Advanced analysis with Exploration in Google Analytics 4
- Installing an e-commerce tracking system
- Integration with various Google products (such as Google Tag Manager, Google Ads, Search Console, and others)
- Analysis of a variety of reports to formulate actionable conclusions
- Effective presentation of data
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
- We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status
- I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
- We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers
- Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing
OUR SEO TRAINING INCLUDES:
Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
24/7 Support: If you have questions, I will always be willing to answer them
Complete the course and receive an Udemy certificate
TOOLS USED IN THE COURSE:
Google Analytics 4, Google Tag Manager, Tag Assistant, Google Search Console, Google Ads, DebugView, Piwik PRO, OptiMonk, Miro, and other important tools
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee
Enroll in this Google Analytics 4 course to start analyzing your project today!
Who this course is for:
- Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field.
- Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives.
- Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.
