Language: English
Created by: Masters Academy
Rate: 5.0 / 3 ratings
Enroll: 1,319 students
What you’ll learn
- Landing Page Tools To Increase Conversions
- Types of Landing Pages and When to Use Them
- Split Testing in Digital Marketing
- How to Do Split Testing: 15 Steps for the Perfect A/B Testing
- How To Create a Social Media Calendar: Plan Content Easily
- 12 Strategies For Creating an Effective Social Media Content
- How to Do Keyword Research for SEO & PPC (Step-by-Step)
- Search Engine Optimization (SEO) Starter Guide
- How can you optimize your on-page SEO?
- Best practices for SEO-friendly URLs
- What is a Sales Funnel? Understanding the Path to Purchase
- How To Build Your First Sales Funnel In Under 1 Hour
- How to Map Your Content to the Buyer’s Journey?
- Content marketing for each stage of the buyer journey
- Using Heat Mapping to Drive Website Conversion: A Step-by-Step
- Heat Maps: Types, Benefits & How to Use Them
- How To Format Your Blog Posts So People Are Actually Reading
- How to Build Your Social Media Marketing Strategy?
- How To Set and Exceed Social Media Goals?
- How to Write a Good Blog Post: A Complete Step-by-Step Process
- Advanced Google Tag Manager Tips Every Marketer Should Know Presented
- Install Google Analytics 4 with Google Tag Manager
- Google Tag Manager Ecommerce Tracking Guide
- Track Single-Page Applications with GA4 & Google Tag Manager
- How to Install Google Tag Manager in WordPress?
Requirements
- This course does not require any special experience or skills.
Description
Develop a human-centered, inbound-first digital marketing strategy with Become a Certified E-Commerce Marketing Master Course.
Discover how to create compelling content for users and search engines alike. Gain expertise in diverse digital marketing topics like SEO, social media, email, and more!
The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer
Turn Products Into Profit, Browsers Into Buyers, & Past Purchasers Into Life-Long Customers By Copying This Proven Marketing Method Developed By The Top E-Com Mavericks In The Game Today.
If you’ve been in e-commerce for any amount of time, then you’ve undoubtedly heard…”You’re Only One Product Away“.
It’s the E-com info-industry mantra that is continually repeated over and over by countless trainers, coaches, and consultants”.
- Discover how to optimize your website for both search engines and humans in Become a Certified E-Commerce Marketing Master Course! Learn to troubleshoot common site issues, improve SEO, optimize for mobile, and implement security best practices to enhance your website’s user experience.
- Learn how to create a comprehensive SEO strategy in Become a Certified E-Commerce Marketing Master Course. Discover how to conduct keyword research, build backlinks, understand SERPs, and report progress. Improve your website’s visibility on search engines and drive organic traffic!
But I have a secret for you…
If you are an E-commerce marketer or store owner who is struggling to scale your store to 6-figures or more right now, read on…
The reason you need to pay attention to this course is…
E-com is the easiest & most profitable game going right now
Most of the information you’re getting is just plain wrong.
I’ll explain…
Most E-com’ers are constantly being bombarded with the next latest & greatest app or traffic channel.
Everywhere you turn you’re being told you need to be using…
“influencer marketing”
“tiktok videos”
“video apps”
“the newest review app”,
“affiliate marketers”
“snapchat ads”
… and the list goes on and on.
The fact is, if you are doing all these things, all at once, you’re probably feeling spread pretty thin.
Not only is this distracting, it’s also ineffective, and more commonly leads to overwhelm, confusion, and discouragement more than it does sales.
It’s no wonder why recent stats show that 95% of all Shopify stores fail!?
And this is at a time when you, and those other 95%, should be soaring.
Success in the E-commerce World Doesn’t Come From Trying to Push a Winning Product, It Comes From Applying a Winning Process.
So What Is The Proven Process?
The reason that these E-commerce owners and marketers were able to turn their slumping stores into profitable powerhouses is because of a proven process called…The E-Commerce ‘Tree of Life’
The E-commerce “Tree of Life” is one of the core concepts to building a profitable, sustainable, and scalable E-commerce store.
This process is made up of 4 Key Pillars to success:
- Pillar 1: The Roots – This is about establishing the foundational elements so your store can truly take root by determining the right offer to the right market with the right positioning
- Pillar 2: The Base – This is your online store, which requires incredibly strong foundations to support your business. This is the 1st part of your business that is visible to the world. This is made up of your proven product pages, branded store front, and basic automations (like email) that are all tested and proven to convert your customers. (i.e. certain to bring your water to your roots!)
- Pillar 3: The Trunk – This is your first traffic source that predictably leads to sales. It’s the first customer acquisition channel that you master, which you can reliably depend on for sales. What’s most important here is that you don’t get distracted trying to get sales from 10 channels at once, before mastering one. Focus on only ONE branch until that is a repeatable and reliable source of sales for your business. ONE acquisition channel is enough to build a 6-figure, if not 7-figure business.
- Pillar 4: The Branches – Once you have at least one sustainable branch to your business you can begin to build out additional acquisition arms ( or funnels) of your business. To go full bloom, you also don’t need to depend on solely paid advertising channels. Your tree could include things such as pop-up shops, wholesaling, affiliate and influencer channels, and other profit centers for your business.
(The leaves are your profits when this tree grows in harmony)
NOW you are in a position to truly judge the effectiveness of a marketing campaign.
If you know people want a product, you know who wants it, and you know the product’s pages are proven to convert then the only variable is the platform.
Isolating the variables in your E–com equation is how the pros slowly, safely, and systematically test their offers.
Then, it’s only a matter of time until your KPIs (key performance indicators) line up, you have your winner, and you can scale…hard!
The E-commerce Tree of Life approach ensures you reduce the trial and error, wasted ad spend, and that nagging unknowing if you are doing things right.
It also makes sure that once you do find success, it is based on a strong and stable foundation that can support scale as opposed to luck, hope, or happenstance.
In fact, this process has been proven so many times now, we can confidently say that…
Whether You’ve Had To Close Your Doors, Are Stuck In The Struggle, Or Are Brand New To E-Commerce…
You Can Turn Your Stagnant Store Into A Profitable, Sustainable, & Scalable E-commerce Empire…Without The Trial & Error, Long Learning Curve, Or Wasted Ad Spend.
And that is exactly what we want to help you do!
Once you understand the E-commerce ‘Tree of Life’ and its 4 Key Pillars to success, you will have:
Complete confidence in a new comprehensive eCommerce marketing plan for you or your company
A fully integrated & proven eCommerce marketing campaign ready to launch in the real world so you can safely and systematically test your offers to find the a winning channel quickly
Templates, checklists, and swipe files for the highest converting product pages, product descriptions, storefronts, email campaigns, and Facebook ads so never have to guess again
A simplified eCommerce marketing approach that focuses on mastering the basics:
- Creating the perfect positioning for your offer
- Optimizing your online store & product pages for maximum conversions
- Email marketing for fast & consistent sales and,
- Social media advertising to reach as many of your ideal prospects as possible.
Total clarity about what to do (and what NOT to do) to get your store or funnels to 6 & 7 figures fast
A straight to the point, no fluff approach that focuses on execution over theory
A renewed sense of excitement over the profits you can almost touch once you see how simple it is to acquire new customers & sales using this fundamental-first approach and,
How to convert cold strangers into hot buyers in today’s competitive eCommerce environment while simultaneously building good will in your marketplace
Who is this for?
- Small business owners looking to establish a solid foundation in ecommerce marketing
- Marketers seeking to enhance their understanding of effective ecommerce strategies
- Individuals interested in learning how to promote and grow an online business
What you’ll learn?
- Develop an effective ecommerce marketing strategy tailored for your business
- Discover techniques for attracting qualified traffic and increasing conversions on your online marketplace
- Learn best practices for enhancing customer engagement and retention for long-term success
Who this course is for:
- Junior to mid-level marketing professionals seeking to develop a comprehensive understanding of digital marketing and to progress their careers
- C-suite executives seeking to update their digital language Career switchers
- Job seekers looking to make a formal switch to digital marketing
- Consultants aiming to strengthen their knowledge of digital marketing tools and strategies as a way to develop better solutions for their clients
- Entrepreneurs looking to take their business knowledge to the next level Agency Professionals opting for improving the performance of their client’s digital marketing strategy
- For professionals in agencies, publishers, or on the clients’ side.
